(ad)visory is a viral campaign denouncing visual pollution.
Urban life is overflowing with bad quality advertising. It is perceived as oppressing and gives a false image of visual communication. This campaign claims a less polluted environment without being too intrusive. The spectator can decide for himself if he wants to participate and spread the movement. Using interaction between the real and virtual, and by diverting viral advertising techniques, (AD)VISORY progressively liberates the urban space from the ever-presence of advertising.
This project was made in cooperation with Laurent Grey.